Merrell Connect

Merrell and REI have teamed up on an educational / marketing campaign built around the shoe company's line of lightweight and ultra-lightweight running shoes. The idea is to build a series of exercises into an outdoor run to make for a complete workout.

The campaign includes a series of videos in which an REI outdoor school instructor demonstrating the exercises, as well as a useful little infographic.

Merrell's M-Connect shoe line is receiving rave reviews from trail-running enthusiasts, including this one on

Check out this cool line of shoes at REI.

And: Check out this cool short vid, or learn more about REI's 'Natures Gym" campaign.