Sustainable Farming Experts Each January since 1971, the Ecological Farming Association has hosted the EcoFarm Conference. Drawing over 1,700 people from around the world, it's the largest farming conference on the West Coast, and the second largest in the United States. Held at the picturesque Asilomar Conference Grounds in Pacific Grove, the annual meeting involves workshops, networking, and sharing of the latest breakthroughs in farming, from technological practices and marketing to community organizing skills.